Global sports brand Babolat marked its historic 150th anniversary with a grand celebration in Shenzhen, China, bringing together industry leaders, partners, and tennis legend Li Na for an unforgettable event. As a key collaborator, Sawy sports, the innovator behind the patented 3in1 hybrid badminton Shuttlecock, was honored to attend the festivities, joining Babolat’s CEO for cake-cutting ceremonies, group photos, and an exclusive gala dinner celebrating the brand’s legacy and future.
The event showcased Babolat’s remarkable journey from its founding in 1875 as a French tennis string manufacturer to its current status as a global leader in tennis and badminton equipment. Through immersive displays and presentations, the brand highlighted its commitment to innovation, performance, and partnerships.
ANHUI SAWY SPORTS GOODS CO.,LTD’s participation underscored the strong collaboration between the two brands, particularly in advancing badminton technology. The 3in1 Shuttlecock, known for its superior flight stability and unique structural design, represents a shared vision for elevating the sport. During the celebration, company representatives engaged in strategic discussions with Babolat’s leadership to explore further synergies in R&D and market expansion.
Star-Studded Celebrations
Tennis icon Li Na, a long-time ambassador of Babolat, made a special appearance, sharing her personal connection with the brand and its impact on her career. The gala dinner that followed fostered lively exchanges on sports innovation and industry trends.The anniversary celebration not only honored Babolat’s legacy but also set the stage for deeper collaboration. Moving forward, Sawy sports will leverage this alliance to accelerate the global reach of its Hybrid Shuttlecock and other patented technologies, contributing to the evolution of the sport alongside Babolat.